Noticias Internacionales
Primer ministro australiano insta a Facebook a levantar su bloqueo de medios
La empresa estadounidense eliminó las páginas de los medios de comunicación nacionales y extranjeros para los australianos y bloqueó a los usuarios de su plataforma para que no compartieran contenido de noticias.
El primer ministro de Australia, Scott Morrison, instó este viernes a Facebook a levantar su bloqueo a los usuarios australianos y regresar a la mesa de negociaciones con las empresas de noticias.
El jefe de gobierno prometió seguir adelante con las leyes que obligan a la compañía estadounidense a pagar a los medios de comunicación por el contenido, y dijo que había recibido apoyo de Reino Unido, Canadá, Francia e India para adoptar estas medidas.
«Hay mucho interés mundial en lo que está haciendo Australia», dijo Morrison a los periodistas en Sydney.
«Es por eso que invito … a Facebook a participar de manera constructiva porque saben que lo que Australia hará aquí probablemente sea seguido por muchas otras jurisdicciones occidentales», agregó.
Facebook eliminó las páginas de los medios de comunicación nacionales y extranjeros para los australianos y bloqueó a los usuarios de su plataforma para que no compartieran contenido de noticias, diciendo que no le habían dejado otra opción antes de las nuevas leyes de contenido.
La medida, que también borró varias cuentas del gobierno estatal y del departamento de emergencias, así como sitios de caridad sin fines de lucro, provocó una indignación generalizada.
El ministro de Herencia de Canadá, Steven Guilbeault, dijo que su país adoptaría el enfoque australiano mientras elabora su propia legislación en los próximos meses.
La ley australiana, que obligará a Facebook y Google a llegar a acuerdos comerciales con editores australianos o enfrentarse a un arbitraje obligatorio, ya fue aprobada por la cámara baja federal y se espera que sea aprobada por el Senado dentro de la próxima semana.
El tesorero australiano Josh Frydenberg dijo que había hablado con el director ejecutivo de Facebook, Mark Zuckerberg, por segunda vez tras el apagón de noticias.
“Hablamos sobre los problemas restantes y acordamos que nuestros respectivos equipos trabajarían en ellos de inmediato. Hablaremos de nuevo durante el fin de semana ”, dijo Frydenberg en un tuit.
En su declaración anunciando la medida en Australia, Facebook dijo que la ley australiana «malinterpretó» su valor para los editores.
El primer ministro Morrison expresó que su gobierno estaba «feliz de escucharlos sobre los problemas técnicos», pero seguía decidido a aprobar la ley.
«No está bien dejar de ser amigo de Australia porque Australia es muy amigable», dijo Morrison. «Nos gustaría seguir siendo muy amables y es hora de que se vuelvan a hacer amigos».
Facebook y Google, propiedad de Alphabet Inc, habían hecho campaña juntos contra las leyes y ambos amenazaron con retirar servicios clave de Australia si las leyes entraban en vigor.
Google, sin embargo, anunció una serie de acuerdos de licencia preventiva durante la semana pasada, incluido un acuerdo global con News Corp.
Facebook restauró algunas páginas del gobierno el jueves, pero varias organizaciones benéficas, sin fines de lucro e incluso grupos de vecinos permanecieron en la oscuridad.
La medida de Facebook tuvo un impacto inmediato en el tráfico a los sitios de noticias australianos, según los primeros datos de la firma de análisis Chartbeat, con sede en Nueva York.
El tráfico total a los sitios de noticias australianos desde varias plataformas cayó desde el día anterior a la prohibición en alrededor del 13% dentro del país y en alrededor del 30% fuera del país, mostraron los datos de Chartbeat.
De manera similar, el tráfico a los sitios de noticias australianos solo desde Facebook se desplomó de alrededor del 21% a alrededor del 2% dentro de Australia, y de alrededor del 30% a alrededor del 4% fuera del país.
El presidente ejecutivo de News Corp Australasia, Michael Miller, al testificar en una audiencia parlamentaria no relacionada, confirmó el impacto, pero dijo que el número de australianos que visitan los sitios web de la compañía directamente ha aumentado.
«Definitivamente el tráfico de referencia era inexistente … mientras que al mismo tiempo el tráfico directo a nuestros sitios web aumentó en dos dígitos», dijo a la investigación.
Miller también sugirió que el regulador antimonopolio, la Comisión Australiana de Competencia y Consumidores (ACCC), debería examinar la medida de Facebook.
Con información de Reuters
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